The newly launched HSBC GPB Chat enables the private bank’s clients to interact with their relationship management team via one-to-one chat, group chat, document sharing, and video/audio conferencing on Whatsapp or Wechat.
“Client relationships in the wealth management world are traditionally anchored around face-to-face interactions. While this remains a key part of the overall client experience, clients now see the benefit of innovation in enhancing the wealth management relationship and would like to have more flexibility in the way they interact with the Bank,” said Siew Meng Tan, Asia-Pacific regional head of HSBC Private Banking, in a statement.
Clients can also receive investment-related documents, such as market insights, from their relationship managers via HSBC GPB chat, and start a video call by clicking on an invitation link.
Tan believes that the initiative will meet clients’ evolving needs in having more flexibility in the way they interact with the bank, and is evidence of the continued growth of the bank’s portfolio of digital solutions.
In June, the bank launched an online trading platform for its private banking clients in Asia, with trading access to 10 key financial markets including Hong Kong, mainland China, Singapore, Japan, the Philippines, Australia, the UK, the US, Germany and France.
Clients can buy and sell securities in the 10 major financial markets during exchange trading hours and trade up to $10m daily, at up to $2m per transaction.
HSBC Private Banking plans to invest over $100m in the next two years to build its the core banking and digital platforms, according to the statement. Its Asian wealth balances has risen to a new high of $810bn, with a $9.3bn inflow in the first half of this year.
