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HSBC unveils hybrid advice service for private bank clients in Asia

It will be extended to retail banking customers in Hong Kong as well.

HSBC has rolled out a hybrid advisory service in Asia which will be made available to its global private bank clients booked in Hong Kong and Singapore.

HSBC Prism Advisory will be powered by BlackRock’s risk platform Aladdin Wealth and use data-driven analytics as well as guidance from HSBC advisers to help private banking customers “navigate market complexity and make more informed investment decisions”, the bank said.

At first, the service will be only available to HSBC Global Private Bank clients in the two regions, but HSBC said it plans to extend it to its retail banking customers in Hong Kong as well.

Prism will give clients the ability to optimise their portfolios with the bank’s CIO model portfolios or incorporate CIO’s tactical and thematic views. They will also be able to personalise a model portfolio according to their personal views and objectives or build a portfolio from scratch with the help of an HSBC adviser.

Siew Meng Tan, HSBC regional head of global private banking for Asia Pacific, said: “In an increasingly complex world, our clients look to us for personalised and proactive advice to help them navigate markets, maintain portfolio health and identify suitable investments.

“The launch of Prism shows our continued commitment to investing in technology to ensure the seamless delivery of our CIO content and investment capabilities with a best-in-class client experience.”

This story first appeared on our sister publication, International Adviser.

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