Kerri Lim has been appointed head of ultra high net worth (UHNW) segment for Asia, effective 11 March 2024. Based in Singapore, she will be responsible for leading the UHNW growth strategy in Asia, working alongside the frontline teams to deliver wealth products, platforms and solutions.
Lim (main picture) will report to Caroline Kitidis, global head UHNW segment, on a functional basis, and Lavanya Chari, global head of investments and wealth solutions, on an entity basis.
Lim has over 20 years of experience in the financial and banking industry. She joins HSBC from UBS where she was most recently head of business development, global family institutional wealth, Apac, leading business development efforts for the firm’s global family institutional wealth business in the region.
Prior to that, she led the global family office business within global markets for the UBS Investment Bank, Apac, and Lim has worked across client relationship management, technology and programme management functions with other global financial institutions, including Morgan Stanley and Credit Suisse.
In addition, Pritash Mathur has been appointed head of family office coverage for global India/ global South Asia (GSA), based in Singapore. He will oversee the UHNW growth strategy for global India/GSA and will work closely with market heads in India, Asia, MENA and Europe. Mathur will report to Kerri Lim.
Mathur (pictured left) has more than 20 years of experience in private banking. He moves from a long tenure at HSBC in Hong Kong and Singapore, where he played a key role in launching the private banking business in India. Prior to HSBC, he worked at Credit Suisse in Singapore, Zurich, and India, where he established the India onshore private bank in 2008.
“Our ultra high net worth clients want to partner with experts and advisors who can understand their unique challenges and are capable of fulfilling their ambitions and complex personal and business needs,” said Kitidis, in a statement.
“We expanded our Asia team to allow us to better nurture long lasting and rewarding client relationships in this underserved market.”
Furthermore, the bank strengthened its UHNW coverage in the region with two appointments in Q4 2023, including Edith Wong as head of UHNW segment, North Asia, and Sam Wong as UHNW segment development manager, Asia. Both report to Kerri Lim.
Edith Wong (pictured left) also brings over 20 years’ experience in private banking serving UHNW clients. She most recently worked at Credit Suisse where she was team leader for the China market, and prior to this at UBS where she was regional head of client development & client coverage, global UHNW Apac.
Sam Wong comes from Bank of Montreal, where she was head of strategy and change management within private banking Asia. She brings close to 15 years’ private banking experience and returns to HSBC having previously worked in GPB across investment service & sales management, product solutions and business management in Hong Kong, Taiwan and London.
“The strong collaboration across diverse lines of business within HSBC Group enables a comprehensive one-stop banking experience, and this team will play a vital role in capturing growth opportunities in the region,” said Lok Yim, regional head of global private banking, Asia Pacific.
