The Hong Kong Investment Funds Association (HKIFA) today announced the retirement of CEO Sally Wong after more than three decades at the association, effective 31 October 2025.
Her leadership has fostered proactive collaboration with regulators, media, and stakeholders to address key developments in the mutual fund market and the Mandatory Provident Fund (MPF) Schemes, according to a statement by the HIFA.
The HKIFA is a non-profit-making trade association that represents the fund management industry in Hong Kong.
During a transition period, Bruno Lee has been appointed as consultant, effective 8 September.
Lee is the founder of BIG Family Limited and a financial veteran with over 30 years of experience in the asset and wealth management industry. He has held various senior regional management roles in global financial institutions. He also has also served two terms as chairman of HKIFA.
In this new role, Lee will work closely with the HKIFA Executive Committee (Execom) and the executive office to provide strategic guidance during the transition. The Execom’s leadership structure remains unchanged. The Execom has initiated a formal process to identify a permanent successor to Wong.
HKIFA chairman Sam Yu commented: “On behalf of HKIFA, I extend our deepest gratitude to Sally for her leadership and dedication over three decades in shaping HKIFA into the respected institution it is today.”
Wong said: “It has been an honour to lead HKIFA through a transformative era in the funds and asset management industry.”
“As I step into retirement, I am confident that HKIFA will continue to flourish under the leadership of the Executive Committee, the unwavering support of the Executive Office, and Bruno’s invaluable guidance.”
