Swiss private banking group CBH Compagnie Bancaire Helvétique SA has appointed Enid Yip as the new CEO of its subsidiary CBH Asia. Yip will also lead the Asia Regional Committee.
Based in Hong Kong, CBH Asia is a key part of the group’s strategic commitment to expand its presence in the region, according to a statement by the bank.
Concurrently, Patrick Wong, who has overseen the Asia business since 2017, has been appointed deputy chief executive Officer. Wong will continue to manage operations, regulatory and compliance, and IT, while Yip will focus on enhancing the firm’s client offering and driving business development in line with the group’s long-term strategy for Asia.
Yip brings over 25 years of experience in successfully growing wealth management institutions in Asia. Most recently she was with LGT. Prior to that, she was a member of the board at Bank J. Safra Sarasin, having previously served as their chief executive officer, Asia, overseeing the bank’s expansion in the region. Earlier in her career, Yip held various senior positions in the private banking industry.
Simon Benhamou, CBH Bank Chief Executive Officer said: “[Yip’s] extensive experience and strong leadership will be instrumental in furthering our growth in key Asian markets.”
Yip said: “I am determined to expand CBH’s footprint in the region, building on our established expertise and maintaining our long-term vision of adding value for both clients and stakeholders.”
CBH Group provides wealth management services to private and institutional clients, as well as several complementary business lines, including family office solutions, asset services & structuring, exclusive private markets expertise, and bespoke daily banking and card solutions.
