Urs Brudermann has joined Julius Baer as group head Thailand. Based in Singapore, he will report directly to Shui Wei Ho.
In this newly created role, Brudermann will oversee the Swiss bank’s offshore Thailand coverage and its joint venture with Siam Commercial Bank, SCB Julius Baer.
Brudermann (main picture) has over 24 years of wealth management experience globally including 12 years in Singapore where he held senior roles across various South East Asian markets.
He joins Julius Baer from Deutsche Bank, where he was market head South East Asia, primarily covering Thailand, Malaysia, and Indonesia. Prior to joining Deutsche Bank in 2021, he spent 11 years at Credit Suisse in leadership roles, managing teams in Singapore and Hong Kong with a focus on Thailand and Malaysia.
Shui Wei Ho, market head for Thailand, Japan and Asia Switzerland, commented: “[Brudermann’s] knowledge of the Thai market, proven success in leading teams, and ability to build strong client relationships make him an invaluable asset.”
Julius Baer is ranked as the largest pure-play wealth manager in Asia, with a presence in Hong Kong, Singapore, Thailand, Japan and China, as well having an Asia Switzerland desk.
Julius Baer sees significant potential in Thailand and continues to expand its operations and offerings to serve this growing market.
Given the strategic importance of Thailand, in 2024, the Bank appointed Ho (pictured left) as market head Thailand, Japan and Asia Switzerland to give a dedicated attention to growth markets including Thailand.
Founded in 2019, SCB Julius Baer is a joint venture between Siam Commercial Bank and Julius Baer, focusing on delivering wealth management services to Thailand’s high net worth individuals and ultra high net worth individuals.
“Combining Julius Baer’s global expertise and SCB’s local insights, SCB Julius Baer offers bespoke investment strategies, portfolio management, and wealth planning services designed to meet the sophisticated needs of their client,” said a spokesperson.
Peerapong Jirasevijinda, with over 27 years in financial investment, took the helm as CEO in April 2024.
