T Rowe Price has appointed Jeffrey Jeon (pictured) as senior director for institutional distribution for Korea.
In his new role, he will develop and implement strategies to strengthen the firm’s relationship with Korean institutional investors including pension funds, insurance companies and sovereign wealth funds.
Based in Hong Kong, he will report to Sae Joon Choi, head of institution for southeast Asia and Korea.
Prior to joining T Rowe Price, Jeon was head of ETF, indexing and smart beta sales for north Asia at Amundi. He has also worked at BlackRock.
“We are pleased to welcome Jeffrey as his extensive experience will complement our existing team and further strengthen our relationships with Korean institutional clients. This aligns well with our commitment to delivering industry-leading active investing capabilities and retirement investment expertise to this important client segment,” said Choi.
“Korean institutional investors are increasingly looking for time-tested, diverse investment strategies to meet long-term retirement obligations amid market uncertainties. With over US$1trn in retirement assets under management globally and the ability to deliver tailored solutions, T Rowe Price is well-positioned to meet the specific needs of institutional clients in the region.”
