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SJP Asia launches financial literacy portal for kids

Wealth firm wants to ‘set the foundations for good saving and investing habits that will last a lifetime’.

St James’s Place Wealth Management (SJP) has launched its online financial literacy portal in Asia.

Money123 aims to provide financial education resources that equip people at various life stages with personal finance education and awareness, enabling them to make informed decisions leading to good and sustainable outcomes.

The portal has a variety of learning materials in English and Cantonese; including interactive videos and child-friendly workshop, as well as fun games and other similar resources to illustrate essential money management concepts.

This initiative initially caters to children from the ages of three to 18 years old and is based on the concepts of “Earn it, Keep it, Grow it” introduced in the children’s book Save Your Acorns, authored by Robert Gardner, director of investments at SJP.


Gardner said: “Financial education is one of the most important lessons to teach our children. With today’s children facing more money pressures than ever before, it is important that we get them on the right path sooner, rather than later.

“Now is an excellent opportunity to start the conversation and set the foundations for good saving and investing habits that will last a lifetime.”

Joel Carpenter, divisional director for marketing at SJP, said: “Our objective is to create a valuable, user-focused knowledge centre for our community to access useful resources, improving financial literacy from an early age, making a difference to the lives of our future generations.

“This is an often-overlooked area in inculcating good financial habits for the long-term and Money123 aims to inspire more informed and effective decision making and action among the younger generations when it comes to the key principles of money – how to earn it, keep it and grow it.”

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