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Singapore wealth management association rebrands

To better represent the work of the association’s members.
This Singapore night skyline was taken from the Marina Barrage after sunset.

The Association of Independent Asset Managers Singapore, the representative industry body for external asset managers and multi-family offices operating in the Lion City, has rebranded itself to the Association of Independent Wealth Managers (Singapore).

Coinciding with the association’s tenth year anniversary this year, the new name better represents the distinct interests and work of AIWM Singapore’s members, which focuses more holistically on wealth management, the association said in a statement.

In addition to advising on investments and asset allocation, members examine a client’s overall financial situation to achieve the objectives of long-term wealth preservation and accumulation, and it often encompasses services such as legacy, estate and retirement planning. As part of the rebrand, the association also unveiled a new logo, video and website.

Established in 2011, the association now has at least 80 member firms from banks, external asset managers, family offices and service providers. It is also recognised by the Monetary Authority of Singapore and serves as a consultative trade association that drives the development of Singapore’s independent wealth management industry.

“This nuanced change reflects the growth and evolution of the association since its inception in 2011, and it will make us more inclusive and representative of a thriving community of independent wealth managers, external asset managers and multi-family offices in Singapore,” Lucie Hulme, president of AIWM Singapore, said in the statement.

“The number of independent wealth managers has been steadily increasing in Singapore and the rapid growth in Asia’s private wealth in recent years has created a favourable backdrop for the continued expansion of the independent wealth management industry,” added Jolene Tan, AIWM Singapore’s vice president.

“As investors reassess their investment priorities and objectives in the post-pandemic environment, this is a timely opportunity for us to raise awareness about the role of independent wealth managers in meeting the evolving needs of new and affluent investors,” she said.

Part of the Mark Allen Group.