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Fidelity partners with Moonfare to broaden access to private assets

The service is first available in Hong Kong and Singapore.
Hands of people eating tasty round moon cakes at mid autumn festival

Fidelity International said that it will expand its partnership with global digital investment platform Moonfare, to offer private markets strategies to Fidelity’s institutional and eligible clients through a digital platform.

The expansion of the partnership aims to serve growing demand from investors who are seeking to add alternative investment strategies to their portfolios.

“With ongoing pressure on investor returns expected in public markets, alternative investments continue to play an important role in long-term asset allocations. As a result, we are seeing increasing interest from clients to diversify further into private assets,” said Johann Santer, head of private banking, wealth and strategic clients, Asia Pacific ex Japan at Fidelity International.

In Asia, Fidelity’s institutional and eligible clients, such as banks and family offices, may access Moonfare’s digital platform through their advisors to gain exposure in private assets, including private equity, private debt, infrastructure and real estate.

The asset manager expects to extend the service to other Asian markets at a later stage.

The partnership between Fidelity and Moonfare started in April 2021 in Europe, including Germany, Switzerland, Italy, France and the UK.

“Until now, private assets have only been accessible to a limited group of investors. By partnering with Moonfare, our ambition is to democratise this asset class so that more investors can gain access to the benefits private assets could offer,” added Rajeev Mittal, managing director, Asia Pacific ex-Japan at Fidelity International.

Fidelity entered the private credit division in January 2021, through the acquisition of Medirect Bank’s credit investment team.

Managing $767.6bn in client assets, the asset manager hopes its partnership with Moonfare can further bolster its alternative assets capabilities.

Part of the Mark Allen Group.