In her new role, Tan-Yuan Kueh will lead and drive the strategic direction of BlackRock’s private banking and client relationships in the region.
Now based in Hong Kong, Kueh took charge of her role on 7 August and reports to Damien Mooney, head of Asia ex-Japan retail business.
On the appointment, Mooney said: “[Kueh’s] appointment continues a series of senior hires in the region.
“Her knowledge and experience in the private banking industry add significant strength and depth to our Asian retail and wealth advisory business.”
Kueh previously worked at UBS Securities as chief executive of its wealth management business in China for three years. She has also held positions at the Macquarie Group.
As of 30 June, BlackRock had $4.6trn (£2.7trn, €3.4trn) in assets under management.
In June, the company launched its Luxembourg-domiciled Asian Growth Leaders Fund to retail investors in Hong Kong.
The fund aims to capture growth opportunities in Asia, with an emphasis on mid-cap companies positioned to grow in a cyclical upturn.
The vehicle will invest at least 70% of its total assets in the shares of Asian-domiciled companies excluding Japan.