T. Rowe Price (TRP) has promoted Cassandra Crowe to head of institutional distribution for Australia and New Zealand, as well as head of consultant relations for Asia Pacific.
This appointment comes as the firm, which $1.79trn AuM, continues to deepen engagements with institutional investors in the markets with tailored solutions and dedicated expertise, according to a statement by the Baltimore-headquarted asset manager.
Crowe (main picture), based in Sydney, joined TRP in 2019 and has worked as head of consultant relations for Asia Pacific since January 2025. In her expanded role, effective January 2026, she will lead a team of institutional client-focused professionals to further enhance client partnerships and develop new relationships in Australia and New Zealand.
Crowe will also retain her current responsibilities to continue to lead TRP’s collaboration with the consulting community across its range of leading investment strategies in Asia Pacific.
Darren Hall, Australia and New Zealand country head at T. Rowe Price, to whom Crowe reports in her capacity as head of institutional distribution for Australia and New Zealand, said: “Cassie brings extensive experience in building and managing relationships with global investment consulting firms and research houses.”
Crowe is a member of T. Rowe Price’s Asia Pacific Distribution Leadership team. She also holds industry leadership roles as an executive founding director of the Bloomberg Women’s Buy Side Network for Australia and New Zealand, and as co-Chair of the Chartered Financial Analyst (CFA) Society Australia Member Council.
