A majority Asia-based managers are expected to increase their expenditure on digital marketing, according to a survey conducted by Boston-based research firm Cerulli Associates.
Tag: Marketing
Webinars: are solo presentations enough?
Manulife IM shares its experience on which webinar formats were most accepted by its distribution partners.
AMAC lashes out at fund marketing gaffe
The Asset Management Association of China (AMAC) sharply criticised an online fund marketing campaign launched by an Alibaba wealth management arm and involving 16 fund managers.
The message that says nothing
An appeal to Asia’s wealth managers to create a clear and crisp distinction among themselves – or continue to see wealth leave the region.
