Fidelity’s objective is to build better financial futures for clients in the five Southeast Asian markets where it has a presence, and to create a sustainable and scalable business. Many clients are now looking for in-house or unique strategies such as CIO portfolios and solutions that include advisory services.
“For example, in 2023 we were appointed by Krungthai Bank as its product and services strategic partner to enhance the bank’s wealth management capabilities,” said Wildon Goh, head of Southeast Asia and country head of Singapore at Fidelity International.
“The partnership allows us to help Krunthai Bank offer its clients access to a broader set of international investment capabilities across asset classes, as well as wealth management services and solutions,” Goh added.
In August 2023, Fidelity launched the first product created exclusively for Krungthai Bank, and the assets raised during the initial 10-day IPO for the Krungthai World Class Series Fund was the largest IPO in Thailand in 2023, and as of January this year, the assets have grown to more than $360m.
Additionally, last year Fidelity was selected by Maybank to enhance the bank’s investment offering through a unique, market-leading solution. The strategy was launched in Singapore and Malaysia, and references Maybank’s strategic asset allocation, while drawing on Fidelity’s dynamic tactical asset allocation focused on generating alpha and managing downside risk.
Bringing “best of Fidelity”
“We aim to bring the ‘best of Fidelity’ to our clients to meet their investment needs. This means providing more differentiated global and building block solutions,” said Goh.
A recent example is the launch of Fidelity Funds 2 – Global Discovery Fund, a global equity solution focused on undiscovered opportunities across markets, sectors and the market cap spectrum. This equity investment strategy is sub-managed by an experienced team of portfolio managers at US-based Fidelity Investments, backed by dedicated teams of researchers and analysts, and is now available to clients of Fidelity International via a SICAV (UCITS) fund for the first time.
Holistic support
“Clients today are looking for more holistic support – from fund servicing to content and to events,” said Goh. “To bring Fidelity’s expertise directly to our clients, beyond just regular meetings with our investment teams, every year Fidelity Singapore hosts a Fidelity Investment Conference 2024 for clients in the region, across Singapore, Malaysia, Thailand and the Philippines.”
At these conferences, beyond just sharing investment insights, Fidelity also want our clients to enjoy unique experiences. For example, at last year’s Investment Conference, Uncovering a world of worlds, in addition to sharing macro insights and investment ideas, clients enjoyed a journey through the experiential worlds of art, music, and scent.
