Chew, who takes up the role this week, would report to Eastspring Investments chief executive Guy Strapp. Her appointment will allow Strapp to focus on his broader chief executive responsibilities across the entire Eastspring Investments operations, the asset manager said.
Chew joins from Prudential Corporation Asia, where she was the regional director of group-wide internal audit Asia for all its businesses in Asia, including asset management and life insurance.
“Having worked closely with the Singapore team for a number of years, she has an excellent understanding of our business,” Strapp said.
“Chew’s experience in asset management, life insurance, corporate banking, investment banking, together with her strong leadership skills will ensure our business continues to go from strength to strength in this important market. Chew’s move to Eastspring Investment will also draw on strong ties with the other Prudential businesses.”
Prior to Prudential, Chew was the chief auditor for ING Asia Pacific and she also held senior roles at Merrill Lynch and PricewaterhouseCoopers.
Eastspring, with operations in 14 markets, manages about £60bn ($98bn, €70bn) in assets under management as of September-end.
As reported in 2011, London-based insurance giant Prudential re-branded its Asia asset management operations as Eastspring, as part of a new strategy that also saw it look to expand its footprint in Europe and Asia, and to enter the North American market.
The Eastspring Investments brand replaced the different names the company had used in such markets as Hong Kong, Singapore, Malaysia, Taiwan, Japan, Korea, United Arab Emirates and Vietnam.
In October, Eastspring announced it had opened a UK office, as it looked to bring Asian investment expertise to prospective UK and European investors.
Eastspring has joint venture operations in India, China and Hong Kong.