Yuvarra, a licensed independent lender, today announced its launch of a model for life insurance premium financing to the wealth market.

In cooperation with LifeDirect and Apeiron Group (a marketplace for end-to-end insurance for wealthy individuals), Yuvarra offers wealth managers, financial advisers and their high-net-worth clients a way to fund life insurance independently, according to a media release.

Larry Ikard, CEO, Yuvarra commented: “Wealth managers and advisers shouldn’t have to walk their clients into a bank to buy a life insurance policy. Yuvarra decouples those two things. We are the lender, we have the capital, and we focus on the policy. Nothing else needs to change for the client or the adviser.”

By allowing premium financing to sit alongside any advisory relationship, Yuvarra makes it possible for more advisers to offer more to their clients without introducing a new institution.

Premium finance has historically been delivered through private banking channels and broader wealth management relationships. Today, a growing share of high-net-worth individuals’ relationships sit with independent advisers, multi-family offices, and specialist wealth managers, reshaping how premium finance solutions are delivered.

Yuvarra expands the range of premium finance solutions available to advisers and their clients. Loans are secured against the life insurance policy itself, not the client’s investment portfolio or other assets. Without any AUM requirements or account openings, financing exists independently of the client’s existing banking and investment arrangements.

The launch is in partnership with LifeDirect, part of AFCO Credit Corporation, a subsidiary of Truist Bank. The bank’s institutional balance sheet provides the scale and stability for Yuvarra to operate reliably and at pace.

Yuvarra’s independent governance structure supports a focused and streamlined underwriting process designed specifically for premium finance.

The platform is built to provide advisers and clients with a transparent and efficient experience. Applications are reviewed and approved in a matter of weeks and wealth managers and advisers have full visibility at every stage, from submission through to funding, said Yuvarra.