RBC BlueBay Asset Management has hired Camilla Love as head of Australia & New Zealand to lead its distribution strategy and client engagement across the region.

Based in Sydney, she will report to RBC BlueBay’s head of distribution, Anthony Pickering.

The firm said the appointment represents an inflection point in its commitment to the region after laying out its growth ambitions, where it expects Asia-Pacific to play a key role.

Pickering said: “We are delighted to welcome Camilla to the team. Her exceptional track record, extensive network, and proven leadership make her the ideal candidate to drive our growth strategy across Australia and New Zealand.”

“Her entrepreneurial spirit and ability to build and scale businesses align perfectly with our ambitious Asia Pacific growth plans in this market.”

Prior to joining RBC BlueBay, Love founded Alpencrest Capital, overseeing third-party distribution for alternative and capacity-constrained investments as Managing Partner.

Before that she spent more than 20 years at Perennial Partners where she spent over five years as Managing Director of eInvest Australia, launching and leading Australia’s first active ETF‑only investment brand.

Love said: “I’m absolutely thrilled to join RBC BlueBay, a differentiated active asset manager with substantial scale and an impressive track record.”

“I’ve been extremely impressed by the breadth of investment strategies, the calibre of talent, and the business’s commitment to delivering exceptional outcomes for clients. I look forward to building our presence in this important market together.”

Love holds an Executive MBA from the Australian Graduate School of Management from UNSW, a Bachelor of Commerce and Bachelor of Arts from the University of Sydney, with majors in Marketing, Economics and Asian Studies.

She also has postgraduate qualifications in Applied Finance & Investments and Management.