HSBC has opened a new premier centre located at its Subang Jaya, Selangor branch in the Taipan Business Centre. This marks HSBC’s third new premier centre in Malaysia, following the opening of its Petaling Jaya and Puchong premier centres earlier this year.

The centre is designed to provide personalised wealth and banking solutions tailored to HSBC Premier customers, encompassing wealth accumulation, protection, and legacy planning.

HSBC Malaysia chief executive officer Dato’ Omar Siddiq said the bank is on a mission to strengthen its leadership in Malaysia’s affluent banking segment by focusing on prime economic locations with strong demand for international banking and wealth management.

“HSBC has been part of Subang Jaya since 2005, and we have seen it evolve from a well-regarded residential address into a more connected, dynamic and self-sustaining township,” he said.

“Today, Subang Jaya is being reshaped by a strong mix of corporate anchors, a world-class education ecosystem and ongoing urban regeneration — creating new centres of activity, stronger connectivity and a fertile environment for wealth creation and premium investment opportunities well beyond its traditional role as a suburb.”

HSBC Malaysia country head of international wealth and premier banking Linda Yip said: “We’re seeing strong demand for more personalised banking services, and this Premier Centre is built to deliver that — with the right people, tools and environment to support our clients.”

“As our clients’ needs become more complex, the centre is designed to make it easier for them to access integrated solutions for investments, protection and legacy planning, all in one place.”