Fidelity International has appointed Steven Cheung as director, specialist sales, ETFs, Asia Pacific ex Japan, based in Hong Kong. He will report to Thomas Taw, head of ETF of distribution, Asia Pacific ex Japan.

Cheung (pictured) joins Fidelity from BlackRock, where he was most recently head of iShares wealth for Greater China and Southeast Asia. In that role, he was responsible for ETF distribution across clients including asset managers, insurers, private banks and digital platforms. He also led the regional adoption of active ETFs and digital asset-related exchange traded products.

As investor demand for ETFs continues to grow, Fidelity International is continuing to expand its ETF business across Asia Pacific, said the US asset manager in a statement. The firm’s ETF offering provides investors with a broad range of active and benchmark-aware enhanced strategies, backed by Fidelity’s global investment expertise.

In his role, Cheung will help drive the growth of Fidelity’s ETF business across Asia Pacific ex Japan, working closely with distribution, product and investment management teams to deepen client engagement and increase adoption of Fidelity’s ETF offering.

Taw commented: “Demand for ETFs continues to grow as investors increasingly seek flexible and efficient ways to access investment opportunities. Steven brings deep expertise in ETF distribution, strong client relationships across Asia Pacific and a proven track record in driving ETF adoption across multiple client segments.”

“His appointment further strengthens our ability to support clients with innovative ETF solutions and expands our ETF capabilities as we continue to grow the business across the region.”