Eastspring Investments, the asset management business of Prudential plc, today announced the appointment of Azril Ikram as head of digital proposition and distribution.  

Based in Singapore, Ikram reports to Salman Haider, chief distribution officer, head of Asean ad chief executive officer, Singapore.

In this newly created role, he will lead the development and execution of Eastspring’s digital proposition and distribution strategy across Asia. Working closely with the firm’s distribution and product teams, he will focus on building strategic digital partnerships, deepening engagement across key digital wealth platforms and ecosystems, and expanding access to Eastspring’s investment solutions through digital channels, according to a statement by Eastspring.

Most recently, Ikram was global lead analyst at Franklin Templeton, where he helped advance digital distribution initiatives and contributed to investment solutions including tokenised funds and model portfolio offerings. Prior to that, he held roles at EY and Bank Negara Malaysia, and also led corporate strategy & new ventures at Jirnexu, a Southeast Asian fintech group.

Haider commented: “Digital channels are reshaping how investors discover and access investment opportunities, while our partners are seeking more effective ways to engage clients and meet their evolving needs.

“Strengthening our digital proposition is therefore about more than expanding distribution. It means working closely with strategic partners to understand their priorities, co-create relevant solutions and broaden access to Eastspring’s investment capabilities across Asia.”