Atlas Capital Asset Management (HK) Limited today announced the expansion of its multi-family office (MFO) and external asset management (EAM) platform, alongside the hire of Alex Cheung, former head of institutional banking group and alternate chief executive of DBS Bank (Hong Kong), who will work as strategic adviser to the firm.

The announcement marks the next stage in Atlas Capital’s evolution from a single-family office into an investment-led asset management firm serving ultra-high-net-worth individuals, family offices and sophisticated investors, according to the firm.

Kin C. Cheung, CEO & co-founder of Atlas Capital, said: “The development of our multi-family office and EAM platform has been driven by our clients’ evolving needs while remaining true to our investment philosophy. Alex’s extensive experience across institutional banking and private wealth, together with his strategic insight and industry relationships, will be invaluable as we continue expanding our platform and serving sophisticated investors across Hong Kong and other parts of Asia.”

Founded in 2019, Atlas Capital is a Hong Kong-based investment management firm specialising in institutional investment strategies and private wealth solutions. The firm has evolved from a single-family office into an investment-led platform, offering investment management, discretionary portfolio management, multi-family office, EAM and private investment solutions for sophisticated investors and family offices.

An important milestone in was the integration of the LVS Wealth Management team in 2024. Led by Sabrina Tse, the former LVS team joined Atlas Capital and has played an instrumental role in developing and piloting the firm’s EAM capabilities over the past two years.