UOB has partnered with Visa to relaunch several card products across its five key markets (Singapore, Malaysia, Thailand, Indonesia and Vietnam) under Visa’s newly introduced premium card tiers, Visa Infinite Privilege and Visa Infinite Private.

UOB is upgrading its suite of affluent and high-net-worth (HNW) cards to the new Visa infinite tiers, according to the Singapore-based bank. With the relaunch, more than 300,000 UOB Visa Infinite cardholders across Asean will be upgraded to higher card tiers, giving them access to an expanded suite of premium benefits.

All other cardholders will continue to enjoy their existing privileges, with no downgrades across the portfolio. Eligible UOB Visa Infinite cardholders will be notified of their new card tiers via UOB’s official channels from September onwards, with no action required from them.

The number of new UOB affluent cardholders grew over 10% year-on-year in 2025, while card billings for this segment surged more than 25% in the same year, said the bank.

Visa unveiled its refreshed Visa Infinite offering in Asia Pacific on 16 July 2026. In addition to Visa Infinite, the portfolio now includes the newly launched Visa Infinite Privilege and Visa Infinite Private, enabling issuers to deliver more tailored value propositions, experiences and rewards to distinct customer segments within a unified premium framework.

Pratik Bhattacharjee, head of group cards and payment products, UOB, said: “Our partnership with Visa marks a significant milestone in this journey, allowing us to deepen our engagement with affluent customers by curating exclusive experiences that money cannot buy.

T.R. Ramachandran, head of products & solutions for Asia Pacific, Visa, added: “The affluent segment is one of the fastest-growing consumer segments in Asia Pacific, with expectations evolving alongside it. The refreshed Visa Infinite portfolio is designed to meet these changing expectations, and through our partnership with UOB, we are extending these enhanced experiences to affluent customers across Southeast Asia.”

UOB will complement Visa’s refreshed benefits with exclusive privileges, curated experiences and value-added offerings tailored to the unique preferences of its cardmembers. For example, selected cardholders will be able to enjoy specially-customised luxury travel experiences and privileged access to curated series of rare timepieces.