Blackstone and Goldman Sachs have climbed the rankings of top asset manager brands in Asia Pacific, according to the 2026 Broadridge Fund Brand 50 annual research study.

As investors continue to seek uncorrelated returns to bolster their portfolios, alternatives investment manager Blackstone jumped in the rankings from 10^th place in 2025 to 7^th place in 2026.

Elsewhere, Goldman Sachs broke into the top 10, moving up 3 places, based on rankings from fund selectors in the region.

“Amid continuing market volatility in the Asia-Pacific region in 2025, top firms continued to demonstrate resilience and maintain market leadership,” said Evonne Gan, Broadridge’s Principle of APAC Insights.

“The biggest firms with the most wide-ranging resources continue to lead the pack. For a fifth straight year since Broadridge started its FB50 analysis of APAC, BlackRock was the top brand, followed by JPMorgan Asset Management, while trends such as growing demand for alternatives and stronger brand recognition saw larger jumps in the second half of the top 10.”

“BlackRock is the number one brand name in Hong Kong, Japan, Singapore, and South Korea, while JPMorgan Asset Management ranked in the top three in all seven markets under Broadridge’s coverage.”

Rank	Fund Group	Change
1	BlackRock	0
2	JPMorgan AM	0
3	PIMCO	+ 1
4	Fidelity	– 1
5	Allianz GI	0
6	Alliance Bernstein	0
7	Blackstone Group	+ 3
8	Vanguard	– 1
9	Goldman Sachs	+ 3
10	Schroders	– 2

The study found that fund selectors ranked ‘Solidity’ as the top brand attribute, and expressed a preference for large, experienced global managers with proven track records and robustness during market volatility.

Asia Pacific fund selectors in particular valued brand size, reflecting history, market acceptance and their widely recognised performance that helps reduce selection risk.

Fund selectors also favoured broad product ranges across different asset classes, reflecting a growing preference for a ‘one stop shop’.

“However, this must be accompanied by well-researched, thorough updates on portfolio companies, which helps build a clear understanding of their strategy and positioning,” the study said.

“This is especially relevant in the current market as selectors embrace more complex products, including alternatives.”

Other alternatives investment brands continued to climb the rankings outside of the top 10. For example, KKR jumped twelve places to 12^th in the rankings.

Elsewhere, Chinese fund group E Fund Management jumped 10 places to 13^th in the rankings, as foreign investors turn to local brands in China.

The study found that certain leading domestic ETF providers in Australia and China have climbed up the rankings due to their ETF expertise.

More broadly in the region, the largest exchange-traded-fund (ETF) providers like BlackRock, JPMorgan AM and Vanguard also continue to benefit from an ETF boom in the Asia pacific region.