Your humble Spy
is already in holiday mode and wondering what delightful gifts Santa will put under the tree this year – if any! Over several glasses of mulled wine (and more than a few mince pies) Spy’s
thoughts have turned to the give-aways and other premiums handed out at FSA
’s numerous events throughout 2018, when the industry plays Santa all year round.
A few perennial favourites have cropped up: notebooks, travel adaptors and, of course, branded pens. Not exactly much to get the reindeers or elves excited about. Spy thinks marketing departments are spot-on to provide fluffy toys or cars for the kids, and there were a few of those – “Get ‘em young” is the rallying cry.
Spy’s heart, which increasingly beats to an ESG drum, does ponder, with a touch of despair, at all the cheap throw-away plastics being dolled out. In the myriad of goodies, therefore, he tips his hat to BNP Paribas AM and M&G for their thoughtful, environmentally-reusable straws, bio-degradable utility bags a few more.
Spy sincerely hopes you get what you have wished for this Christmas. Spy’s own request is a simple one: a 5% year-end rally in the equity markets. Although, he is not sure that Rudolph won’t be giving out another red nose…
With warm wishes for Christmas and the New Year.
By FSA Spy, 14 Dec 18