PGIM Fixed Income, part of Prudential Financial, has appointed Soo Hee Lee as vice president, client adviser, as part of its Asia Pacific ex-Japan client advisory group.
Based in Hong Kong, Lee (pictured) will lead the development and implementation of an institutional sales strategy for South Korea and expand PGIM Fixed Income’s relationship with Korean asset owners.
He reports to Helen Chang, managing director and head of Asia Pacific ex-Japan.
“[Lee’s] appointment reinforces our commitment to establishing a robust team presence in the Asia Pacific region to meet increasing client needs,” said Chang, in a statement.
Lee has more than three decades of experience in the Korean financial services industry. Most recently, he was head of institutional business at SEI Investments in Hong Kong, where he marketed multi-management and outsourced CIO investment services to institutional investors in Asia Pacific.
Prior to that, he was director, head of business development at Amundi Asset Management, focusing on developing institutional and fund distribution business in Korea. In his early career, he held various senior positions at other financial institutions including Samsung Asset Management, Samsung Securities and SK Corporation.
PGIM Fixed Income has expanded its client advisory business in Asia Pacific over the years, under the leadership of Chang. Last year, Philip Vlieghe relocated to Australia as principal for the client advisory group, and he has led the growth of the firm’s business in Australia and New Zealand.