Jupiter has completed a brand refresh which will see Merian-branded products renamed in line with Jupiter’s existing fund range, according to a statement from the firm.
The move follows after Jupiter completed its acquisition of Merian Global Investors last year. The renaming of the Merian funds is one of the “final milestones” in the creation of a single unified business operating solely under the Jupiter brand, the firm said.
With immediate effect, Merian-branded products will lose the Merian badge, instead taking on the Jupiter name and branding. For example, the Merian Gold & Silver Fund, managed by Ned Naylor-Leyland, will become the Jupiter Gold & Silver Fund.
While the majority of funds will make the switch to the Jupiter prefix, the Merian systematic equity fund range, headed by Ian Heslop and Amadeo Alentorn, will now be renamed to “Jupiter Merian”. For example, the Merian North American Equity Fund will become the Jupiter Merian North American Equity Fund (see the full list of updated products below).
As part of a broader brand project, the firm has also launched a new website, with an updated logo. All fund collateral, including advertising, has also undergone a refresh.
Old logo and new logo
| Existing fund name | New fund name |
| Merian Emerging Market Debt Fund | Jupiter Emerging Market Debt Fund |
| Merian Europe (ex UK) Smaller Companies Fund | Jupiter Europe (ex UK) Smaller Companies Fund |
| Merian European Equity Fund | Merian European Equity Fund* |
| Merian Financials Contingent Capital Fund | Jupiter Financials Contingent Capital Fund |
| Merian Global Dynamic Bond Fund | Merian Global Dynamic Bond Fund* |
| Merian Global Emerging Markets Fund | Jupiter Global Emerging Markets Focus Fund |
| Merian Global Equity Absolute Return Fund | Jupiter Merian Global Equity Absolute Return Fund |
| Merian Global Equity Income Fund (IRL) | Jupiter Merian Global Equity Income Fund (IRL) |
| Merian Gold & Silver Fund | Jupiter Gold & Silver Fund |
| Merian Local Currency Emerging Market Debt Fund | Jupiter Local Currency Emerging Market Debt Fund |
| Merian North American Equity Fund | Jupiter Merian North American Equity Fund |
| Merian North American Equity Fund | Jupiter Merian North American Equity Fund (IRL) |
| Merian Pacific Equity Fund | Jupiter Pacific Equity Fund |
| Merian Strategic Absolute Return Bond Fund | Jupiter Strategic Absolute Return Bond Fund |
| Merian UK Alpha Fund (IRL) | Jupiter UK Alpha Fund (IRL) |
| Merian UK Dynamic Equity Fund | Jupiter UK Dynamic Equity Fund |
| Merian UK Smaller Companies Focus Fund | Jupiter UK Smaller Companies Focus Fund |
| Merian UK Smaller Companies Fund | Jupiter UK Smaller Companies Fund |
| Merian UK Specialist Equity Fund | Jupiter UK Specialist Equity Fund |
| Merian US Equity Income Fund | Jupiter Merian US Equity Income Fund |
| Merian World Equity Fund | Jupiter Merian World Equity Fund |
