Hang Seng Bank (HSB) introduced a personalised wealth management service for its high net worth (HNW) clients, as reported by FSA’s sister publication, International Adviser.
Customers with at least HK$8m ($1m) will be eligible to access the ‘Signature’ offering and receive “personalised portfolio-based wealth management strategies”, the bank said.
At the same time, HSB has opened up the Signature Centre in its Hong Kong headquarters where clients will be able to receive private personal financial planning consultations.
Additionally, the bank has partnered with Drs Anderson & Partners and Quality Healthcare Medical Services to offer its Signature customers healthcare services for them and their families.
In a similar move, Bank of East Asia (BEA) recently launched a new wealth management service, targeting the “premium affluent client” segment or individuals who have at least HK$5m in assets..
Margaret Kwan, executive director and head of wealth and personal banking at Hang Seng, said: “As banking services and products become more sophisticated, so too do the needs and expectations of our customers.
“Our newly launched Signature service offers a unique and all-encompassing wealth management proposition that caters to customers’ lifestyles and priorities. Not only are we bringing our expertise in wealth management analysis and solutions to customers so that they can focus on managing a robust financial portfolio with ease, we are also drawing in expertise from our partners in lifestyle and healthcare to help customers look after their well-being.
“The launch of Signature and the new initiatives we plan to roll out in 2021 represent the continued evolution of Hang Seng’s customer-centric strategy to offer customers the full spectrum of personalised and exclusive financial services and offerings to meet their changing needs.
“For the bank, Signature will help us strengthen our long-term relationships with customers as we continue to support their financial requirements through different stages of life.”
For more insights on international financial planning, please visit www.international-adviser.com