Posted inBusiness moves

AIA Singapore merges wealth and health offerings

The move is meant to meet the ‘underserved needs’ of high net worth clients.
marina bay sand and garden by the bay,singapore flyer reflection on water

The Singapore arm of insurance giant AIA has created an operation which brings together its wealth and health services, reports our sister publication, International Adviser.

“Wealthbeing by AIA” will cater to high net worth (HNW) individuals seeking protection for both their wealth and health, the firm said.

Melita Teo, chief customer and digital officer at AIA Singapore, said: “A wealthier life isn’t always better because it comes at the expense of time, freedom and health. We believe that achieving Wealthbeing – the goal of growing your wealth and well-being goes hand in hand, that will allow everyone to truly live healthier, longer, better lives.”

The move follows a recent study by WealthLens in 2021, which found that wellbeing, mental health and physical health are the top three priorities when it comes to health for Singaporean HNWs.

Chin Chung Wen, chief distribution officer at AIA Singapore, added: “Having served generations of families in Singapore for more than 90 years, we understand what matters to our clients the most – being financially prepared for every stage in life and having the health to enjoy their best life with their loved ones.

“Tapping into our decades of expertise in navigating the complexities of wealth planning and health management, we believe our holistic solutions will keep our HNW client segment on top of their game, always.”

Part of Mark Allen.